Digital Marketing Course
1 Month Class
3 Months Class
Digital Marketing Course
Learn essential digital marketing skills in this comprehensive course covering SEO, social media, content marketing, paid ads, email campaigns, and analytics.
Why Choose Digital Marketing Course
This course helps you build a strong portfolio to enhance your career prospects, provides access to expert instructors for personalized support, and delivers flexible learning with actionable strategies that you can apply immediately.
Course Objective
- Understand core concepts of digital marketing
- Learn SEO, SEM, and social media strategies
- Use tools like Google Ads and Analytics
- Create and manage digital campaigns
- Analyze and optimize marketing performance
Module 1
Introduction to Digital Marketing
- What is digital marketing?
- Digital vs traditional marketing
- Key components: SEO, SEM, social media, content, email, analytics
Search Engine Optimization (SEO) Basics
- On-page SEO: keywords, headings, meta tags, image alt tags
- Off-page SEO: backlinks, directories
- Technical SEO: site speed, mobile-friendliness
- Keyword research tools (Google Keyword Planner, Ubersuggest)
- Online SEO Tools and Making your own Tools with AI
Module 2
Content Marketing & Copywriting
- Writing content that converts
- Blog post structure, calls-to-action (CTAs)
- Tools for content creation (Grammarly, Canva, ChatGPT)
- Choosing the right platform (Facebook, Instagram, LinkedIn, X)
- Organic vs Paid strategies
- Post types: carousels, reels, stories
- Scheduling tools: Meta Business Suite, Buffer
Module 3
Facebook & Instagram Ads
- Ad structure: Campaign → Ad Set → Ad
- Creating a target audience
- Budgeting and bidding
- Creating engaging ad creatives
- Tracking performance (reach, CTR, conversions)
Google Ads (Search Campaign Basics)
- Understanding Google Ads structure
- Keyword match types and ad copy
- Quality Score and Ad Rank
- Monitoring campaign performance
Module 4
Email Marketing Basics
- Introduction to platforms: Mailchimp, Sender.net
- Building an email list ethically
- Creating email campaigns and newsletters
- Open rates, click-through rates, and A/B testing
Analytics & Tracking
- Google Analytics overview
- UTM links for campaign tracking
- Interpreting basic website traffic reports
Digital Marketing Strategy
- Creating a simple marketing funnel
- Setting SMART goals
- Tools for planning and execution (Trello, Notion, Google Sheets)
- Plan and present a digital marketing campaign for a product or service
- Include SEO, social media, and paid ads strategy
- Use tools learned in class
By the End of This Course, You Will Be Able To:
- Plan and execute a complete digital marketing strategy
- Run SEO audits and optimize basic web content
- Launch Facebook and Google ads with proper targeting
- Track marketing results with tools like Google Analytics
- Write and design content that drives clicks and conversions
- Apply your skills to freelance work, small businesses, or your own brand
Certification
- Upon successful completion of the course and exam, we will issue a certificate to acknowledge your achievements.
- This certificate serves as a formal recognition of your expertise and commitment to safety standards.
🏗️
Microsoft Excel Essentials
(1-Month Program)
- Duration: 20 Hours
- Schedule: 2 sessions per week
- Level: Beginner to Intermediate
👥 Who Should Join:
- Students and fresh graduates entering the digital space
- Small business owners or entrepreneurs
- Freelancers looking to offer digital marketing services
- Marketing professionals wanting structured training
- Anyone planning to manage or grow a brand online
Digital Marketing (Mastery)
This 3-months Microsoft Excel course is designed to take learners from the basics to advanced data handling, equipping them with practical skills for real-world tasks in business, academics, and personal productivity.
Why Choose Digital Marketing Course
This Excel Mastery Course offers practical, hands-on training to help you confidently use Excel for data analysis, reporting, and everyday tasks.
In just three months, you’ll learn essential and advanced tools like formulas, PivotTables, dashboards, and automation—boosting your productivity and career potential with real-world Excel skills.
Course Objective
- Strengthen Excel fundamentals and functions
- Clean, analyze, and manage complex data
- Build interactive dashboards and reports
- Use Power Query, Power Pivot, and macros
- Automate repetitive tasks with formulas and VBA
- Perform advanced data lookups and logical operations
- Visualize data using charts, slicers, and conditional formatting
- Boost efficiency with shortcuts and Excel best practices
Module 1
Foundations of Digital Marketing
- Digital marketing landscape & opportunities
- Customer journey & digital sales funnels
- Setting up a digital marketing strategy
- Understanding key KPIs and metrics
Advanced SEO (Search Engine Optimization)
- Deep dive into on-page, off-page & technical SEO
- Site audits using tools like Google Search Console & Screaming Frog
- Keyword strategy and competitor analysis
- Link-building techniques
- Local SEO for businesses
Module 2
Ads (Search & Display Campaigns)
- Setting up a Ads account
- Search, Display, and YouTube ad formats
- Keyword bidding, match types, and Quality Score
- Creating high-converting ad copy
- Performance tracking with Ads dashboard
- Smart campaigns and remarketing
- Meta Business Suite setup
- Audience targeting (custom, lookalike, interest-based)
- Creating ad sets and creatives (images, videos, carousels)
- Budgeting and performance optimization
- A/B testing strategies
Module 3
Social Media Marketing (Organic & Paid)
- Content planning & calendar creation
- Branding on Instagram, Facebook, LinkedIn, and TikTok
- Platform-specific best practices
- Hashtags, reels, stories, and engagement tactics
- Crafting engaging content for different platforms
- Hook-writing and CTA strategies
- Content pillars and brand voice
- AI tools for content ideation (ChatGPT, Jasper, etc.)
Module 4
Email Marketing & Lead Nurturing
- Building a lead magnet
- Platforms: Mailchimp, Sender.net
- Creating automated email sequences
- Segmentation and list management
- A/B testing and analytics
Analytics & Conversion Tracking
- Google Analytics 4 (GA4) setup & navigation
- UTM tracking and event setup
- Tracking conversions on websites & landing pages
- Data-driven marketing decisions
Marketing Funnels & CRM Integration
- Understanding funnel stages (TOFU, MOFU, BOFU)
- Landing pages & lead capture forms
- Facebook/Google leads management
Module 4
Freelancing & Career Opportunities
- Creating a portfolio or case study
- How to get clients (Upwork, Fiverr, LinkedIn)
- Resume & interview prep for digital marketing roles
- Ethics in marketing & managing client expectations
- Plan, execute, and present a full digital marketing campaign
- SEO, ads, email, social media, and analytics included
- Real or simulated business/product
By the End of This Course, You Will Be Able To:
- Run ad campaigns on Google and Meta platforms
- Design and execute an SEO and content strategy
- Build and manage lead generation funnels
- Track campaign performance using analytics tools
- Build landing pages, automate emails, and nurture leads
- Use real-world tools like GA4, Meta Ads, Google Ads, Mailchimp, Canva, and more
- Take on freelance work, apply for jobs, or grow your own business
Certification
- Upon successful completion of the course and exam, we will issue a certificate to acknowledge your achievements.
- This certificate serves as a formal recognition of your expertise and commitment to safety standards.
🏗️ Digital Marketing (Mastery) (3-Months Program)
- Duration: 60 Hours
- Schedule: 2 sessions per week
- Level: Intermediate to Advanced
- Aspiring digital marketers and freelancers
- Small business owners who want to grow online
- Marketing professionals upskilling in ads, SEO, and analytics
- Students and graduates interested in tech/marketing careers
- Career switchers from sales, admin, or traditional marketing roles